Friday, January 23, 2015

Why I’m Excited about the NEW Digital Cookie!!

Why I’m Excited about the NEW Digital Cookie!!
By Madison S.

Cookie Season just started!! This year GSUSA created a new way to sell cookies…online. I’m so excited because now Girl Scouts like me, with help from GSUSA, can create a website and video to help us sell Girl Scout Cookies. And, even better, my family and friends can buy Girl Scout Cookies from me online!

Digital Cookie is great for many reasons! First, increased cookie sales! I have a lot of family and friends that live far away, people who normally might not have purchased from me because the whole ordering and shipping process was too complicated. With the new online program, they can now order from me and pay online. When they order, the cookies will be shipped directly to their home.

One of the biggest parts of the Girl Scout Cookie Programs is setting a goal. On my cookie website, I can post my goals for the cookie season for all of my customers to see and people can see how close I am to my sales goal. If someone sees that I am a few boxes away from my goal, they would probably purchase more cookies to help me reach my goal.

Cookie customers can learn more about my cookie campaign. They can learn what I am going to do with my cookie credits, what I have learned from the program, and the 5 skills of selling cookies.
I think one of the best parts about the new online program is that I learned how to create a website! This is a skill I can use this as I get older and get a job. I know I will when I am in business.

Friday, January 16, 2015

Martin Luther King had a dream. As Girl Scouts, we dream a lot.

What’s your dream? You might dream of owning an animal shelter, being a musician, or even being a better friend.  What do you think you need to do to reach your dream? Share your dreams with us by January 16th to and you may see them somewhere special.

Leaders - Looking for ways to help your girls achieve their dreams?  Here are a few tips:

Think back to a time when you were your girls’ age and an adult made a choice for you.  Maybe it was what you had for lunch, what club or sport you should have joined, or what instrument you played.  Were you excited about that choice?  Probably not as much as if you had a role in making the decision.  The same goes for your girls.  If you let them have a role in choosing what dream to follow, they’ll be more successful and have a lot more fun.  Does your group need a little structure to help get their ideas flowing? 

Here are a few ideas:
  • Try giving them a few “feelings” words to think about – happy, safe, loved, healthy, etc.  Discussing one word at a time, ask girls what they can do to help people feel that way.  For example, how can you help a person feel happy?  Why would a person not feel loved?  How do you think we can help people feel healthier?  Let this lead into one or a few project ideas.
  • If you need to save time, you might want to give girls a few options and let them vote on the one they like best.  It’s certainly not as ideal as letting them come up with the ideas on their own, but they’re still getting a role in making the decision.
  • Dreaming big is great, but what happens when they dream too big?  Suppose this is your girls’ first year selling cookies.  When you ask them what they want to do with the money and they say something like, “Go to Disney!” What do you do?  It’s a great dream, but may not be realistic for their first year.  Many girls need a lesson in balancing big dreams with realistic thinking.  To help them understand this, show them a big plate of cookies and ask “How many do you think you can eat?”  They might say 20, 100, or even 1,000.  Now say, “What if I said you only have 5 minutes to eat the cookies?  Would you change your goal?  Probably.  Time can make reaching our dreams challenging.  What do you think are some of the challenges we might face with the project we chose (money to fund it, getting the people power necessary, etc)?  How can we make our dreams more realistic while staying true to the spirit of our dreams?”

Friday, January 2, 2015

Digital Marketing Tips for Selling Girl Scout Cookies

With the kick-off of the new Digital Cookie program, GSNC’s Marketing team decided to share our favorite tips for Digital Marketing. But, before you can start marketing your product, it’s important to set your goals, make a plan, and discuss your goal and plan with your business support team (aka your family members who are there to help you). Just remember, when working online, be sure to have your parent’s permission, take GSUSA’s Internet Safety Pledge, and be aware of the Stop.Think.Connect Cybersecurity Campaign.

  • Get creative on your Cookie Site. Come up with a fun and catchy video that you can post on your Digital Order Card. Include your goals and what you will learn by taking part in the Girl Scout Cookie Program…. Videos and photos of you with Girl Scout Cookies are great for sharing on social media.
  • Get Social. Are your parent’s social media users? Then let their social media friends know that you are selling Girl Scout Cookies and that if they would like to purchase cookies, you are their #cookieboss. If you created a personal sales pitch for your Digital Cookie site, share that video on your social media pages… you worked hard on that video… share it! Update your cover images on your social media pages to let people know that it is Girl Scout Cookie Season… visit our Facebook page and borrow some of our cover photos.
  • Launch an email campaign. Write an email with your cookie sales pitch. Once you have your email written, send it out to your email contacts. In your email, be sure to include:
    • Why should people buy Girl Scout Cookies from you?
    • Your goals for the Girl Scout Cookie Program
    • Alternate options to buying and eating Girl Scout Cookies… aka donate a box… or a case for Operation Cookie.
    • “The Ask”... Remember to include “Would you like to buy Girl Scout Cookies?” in your email… if you’re going to explain your goals, make sure to have “the ask.”
    • Tell them to keep an eye out for your email from the Digital Cookie Site… or if they would prefer, they can order from you in-person.
    • If you don’t hear back from someone, follow-up with a phone call.

Tuesday, December 30, 2014

WOW, this year went by faster than you can say "Girl Scouts Rock!"

It seems like it was just a few weeks ago that I was trudging through a torrential downpour to find parking at the Tilles Center for the 2014 Cookie Kickoff ... When I got inside, it was warm, FUN and the place was hopping with displays, games, snacks, a movie and DANCING! (I can't wait for January 10, 2015 when we kick it off again with the Samoas Birthday Bash! Who knew that less than a year later we'd be adding a Digital Order Card to our Girl Scout Cookie Program?)

February was time for our FIRST Lego Teams to show their stuff, with qualifying tournaments, regional finals and another opportunity for a GSNC Team to go to the World Finals. Congrats to all, and extra kudos to The Icebreakers who capped their six years in FIRST with a third trip to the World Championships!

March was so much fun as GIRLS took the lead as presenters at the Adult Recognitions Event! We can never do or say enough to thank and honor our VOLUNTEERS who go so many extra miles to give girls the gift of Girl Scouting.

In April, we had beautiful weather and a perfect day for our "5th Annual Girls Go the Distance Walkathon and Activity Fair." Girls and their families had so much fun being active together, taking part in program activities and petting the horse! I highly recommend taking part in the 6th Annual Girls Go the Distance Walkathon and Activity Fair.

May and June are always a whirl-wind with our Council Gold Award Event and all the local award events that our Associations host to recognize the girls in their communities who earn the Bronze Award, Silver Award and Gold Award. This year, we had 72 Girl Scouts earn their Gold Award in Nassau County and many more who earned their Silver an

d Bronze Awards. Thank you for inviting me and the members of our Board and staff leadership to join you in celebration!

Summertime in Girl Scout world means camping ... Camp Blue Bay and Summer Fun Day Camp at Wantagh Park are chockablock with FUN, nature, friendships and yummy S’mores. I love SUMMER!!!

This summer 19 high school-aged Girl Scouts took part in our inaugural Career Exploration Camp conducted by North Shore-LIJ Health System. My day to serve as staff chaperone just happened to be the day that was spent in the Operating Rooms! I still find it hard to believe that I was there with girls seeing real surgeries on real people! What an amazing opportunity these girls had!

And then it all begins again with our Girl Scout "Back to Troop" activities ... We enjoyed bowling the day away at the Bowling Bash, had a scavenger hunt at Broadway Mall, and added Memories to our Mag&Munchies Program. We made new friends and reconnected with old friends as Troops gathered again to plan, take a Journey, and have FUN!

And after working hard all year, we hosted our first GSNC STEM Conference for girls. We could not have done it without the leadership and support of our STEM Advisory Committee and Hofstra University who provided space, faculty and student volunteers! And the grant we received from ATT will continue to support the Conference and other STEM outreach to our girls.

And this month GSNC became one of the first Councils in the country to launch Digital Cookie... I can't wait to see what 2015 has in store for our girls.

Tuesday, December 23, 2014

Happy Holidays from Girl Scouts of Nassau County

Happy Holidays

from Girl Scouts of Nassau County!

Wishing everyone a joyous and merry Holiday Season!

Friday, December 19, 2014

The first day of winter is December 21

We often think that because it’s winter, we are stuck inside… well that just isn’t the case. As long as it isn’t too cold and you bundle up for the winter weather, there are many fun and interesting activities you can do in the winter… most of them don’t even need snow. Warning: Fun will happen and a hat, gloves and winter coat are needed.  

Outdoor Winter Activities

  • Make your own icicles. Make a tiny hole in a hanging container (you can use a milk container and hang it up), fill it with water and then leave it slowly dripping. This activity was found on For complete experiment instructions, visit:
  • Play  tag, or hide and seek. These are great outdoor activities for any weather and snow forts make great places to hide.
  • Watch the sunset. The sun sets much earlier in the winter than it does in the summer. Sit outside and watch the sun set. Does it look different from a summer sunset?
  • Bird watch and work on your Animal Habitats Badge. Most birds usually fly south in the winter, but are there any birds that have stuck around for the cold season? Research birds that don’t fly south and learn as much as you can about them by observing them in their habitats.
  • Collect pinecones to make decorations. Pinecones make great holiday ornaments when you add you own personal touch.
  • Host a Girl Scout Cookie Walk-a-bout or a Cookie Booth Sale. Beginning at the end of January, gather the girls in your Girl Scout Troop and plan a Girl Scout Cookie Walk-a-bout around your neighborhood. Ask your Troop Leader for help with this. 
  • Play in the sand... or in this case the snow! Take out those sandbox toys and buckets and build some snow castles.
  • Build a snowperson. You can even get creative and make your snowwoman a Girl Scout. If you are looking for a real challenge incorporate Girl Scout Cookies when you build your snowperson.
  • Snow angels. Who doesn’t love trying to make a snow angel? The real test is trying to make a snow angel without getting hand or feet prints in it.
  • Sledding. Living on Long Island, we don’t always have snow, but when we do, find a small hill in your neighborhood (one away from the street) and go sledding.

Friday, December 12, 2014

Celebrating Achievements

Celebrating the achievements of our girls is always a top priority for me! 

Last Saturday, I was joined by Board Members Carol Ransom and Christopher Pendergast at the Planting Fields Arboretum in Oyster Bay to celebrate with the Top Sellers in the 2014 Mags&Munchies... and Memories Program.  Twenty-two girls, each accompanied by a family member, came out to receive kudos and their rewards.  We had an adventure finding the site of the event, and the best part for me and our Board Members was having the opportunity to speak informally with the each of the girls; to hear about how they approached the sale and how their Troops will be using their proceeds. 

The event was both beautiful and rewarding. The Green House at is currently all decked out for the holidays, and that is certainly worth a trip.  Celebrating our girls as they earn and learn just reinforces their skills and makes it all worthwhile.

I know that I will be seeing many of those same girls at the 500+ Club Celebration for our Top Cookie Sellers next spring!  I hope that you will be at that event, too!

Check out the photos from this fun event>>